Symantec measures identity value at $18

People used to ask for it for free, but now, thanks to Symantec, you can tell everyone that they must pay you $18 first. Based on some amazing analysis of “its offices in more than 180 countries and from some of the 120 million users of its security products”, Symantec has revealed the market value:

All of your personal banking and credit card information, your birth date and your social insurance data are worth about $18 US on the Internet, according to a study released today.

But wait, there’s more. Symantec also has announced that the China is now part of Europe, and that these Sino-Europeans are to blame for a “surge” in hijacked computers world-wide. Why? Because they are so uneducated, of course. See for yourself:

Ollie Whitehouse, senior consulting services director at Symantec, said: “This rise in the number of infected computers can certainly be attributed to the rise in the online population of countries like China and Spain, in Europe [emphasis added].

“There is almost an educational curve that the users and service providers have to go through. Unfortunately when certain countries go through rapid increases in connectivity and availability of technology that curve is not always kept up.

Typo? I could not make this stuff up if I tried. Someone should tell the BBC there’s a mistake, or perhaps even whisper to Symantec that China is not in Europe. More importantly, bad software and improper default configuration or perhaps even culture probably has a lot more to do with the “spread” of hijacked OS than some measure of user “educational curve”. Even more interesting might be the fact that the curve is reversed, that the more educated the user population the more they try to hijack computers! I might just have to do the analysis on this to figure out what’s really going on.

In the meantime, here’s the icing on the Symantec cake. Warning! Warning! They warn you that hijacked PCs are on a sharp rise in the world. They say a plague of targeted attacks is coming. Oh, thank you Symantec for sounding the clarion horn in such a distressed sea of information…all of which brings me to their clever Threat-O-Meter:

Grassy Green

Green? We’re at code green?

Yahoo! has defined this as “Recommended action: None”

y!lertcon

Big difference, no?

Disclaimer: I was partly responsible for oversight of the new Yahoo! security site and argued extensively with the marketing folks. I would not allow the Threat-O-Meter to be on the page unless meaning was also provided (per the true intent of declaring an “alert condition” or LERTCON). I specifically fought to prohibit its use until some kind of specific action like “scan for virus x” was included for each color/number. Glad to see that this was taken to heart and is still there so I now can point to it when executive management (or anyone else, really) comes running and says “oh my goodness, have you seen the Symantec report…what do we need to do?”

One thought on “Symantec measures identity value at $18”

  1. See, you interpreted “China and Spain, in Europe” as “(China and Spain), in Europe”, while perhaps what was meant is “China and (Spain, in Europe)”. Let’s accuse Symantec (or BBC correspondent who wrote the story and could have introduced distortions) of a lesser sins of being condescending towards their audience and lacking clarity of speach, as opposed to being ignorant.

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