Edible Wrappers Are Centuries Old. Why Are They Now Disruptive?

In 1846 a chef in Paris created a disruptive edible paper portrait of a visiting Egyptian dignitary, perched on top of a pyramid of pulled sugar steps:

On the top of the [sugar] pyramid was a portrait painted in food dyes on sugar paste, of the Pasha’s venerated father Ibrahim. As the Pasha picked it up to examine it more closely he saw that embedded in the filigree icing frame of the portrait was a tiny, but perfect, portrait of himself.

Pretty innovative, considering edible wafer paper already had been around for hundreds of years before that.

In another disruptive example about 50 years later, a London chef started a “fad” of edible paper, including a dinner menu.

It appears an ingenious chef conceived the idea of making an edible menu card, and, after many experiments, he produced one composed of the sugar tissue paper which is used on the bottom of macaroons, and which is, of course, edible.

Edible wrappers have been so common, so easy to make and use, we might take them for granted and forget they even exist.

Here’s a sentence I found on a site that sells very large boxes of edible wrappers at super low cost, right next to their DIY recipe:

Wafer paper is a single most affordable product in edible printing industry, everyone uses it, from big box bakeries to stay at home moms.

Surely that was supposed to say stay at home parents. Or are they trying to imply stay at home dads can’t afford or use edible wrappers?

Anyway here is some “big disruption” news, in stark contrast to all this ancient history of edible wrappers:

‘A disruptive solution to pollution’: introducing edible packaging.

Indeed. Someone has just introduced something very familiar.

We’re told an inexpensive and common thing, centuries old, is about to start disrupting.

Combining her engineering background with her passion for a ‘cradle to cradle’ lifecycle, Lamp has launched a new company, Traceless, to commercialise the idea.

Lamp? She didn’t want to name her new company something like Illuminated? Also “cradle to cradle” sounds like it’s going exactly nowhere. Like saying from point A to point A. Are we there yet?

And I would be more impressed if she was marketing her idea as a way to deliver one-time written passwords (OTWP), or send ephemeral messages, which obviously you eat after reading.

One can only imagine if she had an history background. Would she still have gone commercial? I suspect no historian would be framing something centuries old as her new idea.

Traditional nougat wrapped in traditional traceless edible packaging anyone?

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.