JD Vance Announces His 2028 Campaign of Unity: Antisemitism

Axios published a real piece of work this week on Vice President JD Vance’s 2028 strategy. The sourcing tells you everything: “Vance aides,” “outside Vance allies,” “Republicans close to Vance,” “person familiar with Vance’s thinking.”

That’s not journalism. That’s dictatorship.

The headline discovery is how Vance plans to be a “voice of unity” against democracy. He says he will delay his “purity tests” until after he is in power. He says he will stay above the fray to take power while others do the dirty work for him.

This was published after Vance spoke at Turning Point USA’s AmericaFest, where he was asked to draw a line against antisemitism in the Republican coalition. His answer, to this historian, sounded like both an endorsement of antisemitism and a quote out of Mein Kampf:

When I say that I’m going to fight alongside of you, I mean all of you — each and every one.

All of you.

The rhetorical move Vance makes here is using the language of liberation to describe extermination. Freedom as the label for the death camp.

This Nazi phrase of human extraction was posted to “labor camps” where prisoners were worked to death, to the tune of “Arbeit macht frei durch Krematorium Nummer drei.” (Work sets you free through Crematorium Number Three)

“Unity” as the label for welcoming antisemites. “Inclusivity” as the label for a coalition that includes those who want Jews eliminated. “All of you” when “all of you” means no liberals, Nazis are welcome.

The inversion is the technique. Use the opposite word. Call the thing by what it destroys.

“All of you — each and every one” SOUNDS inclusive. Yet when the question is whether to exclude Holocaust deniers, and the answer is no, then “inclusion” becomes the mechanism for targeting Jews. Welcoming the exterminators is expelling their targets.

That’s military intelligence doctrine, disinformation 101. And that’s the documented Nazi rhetorical method: weaponize the language of the thing you’re killing.

What Vance “Unity” Looks Like

At that same AmericaFest, Ben Shapiro warned that the conservative movement was “in serious danger” from figures trafficking in “conspiracism and antisemitism.” Steve Bannon responded by calling Shapiro “a cancer.” The weekend featured open warfare over whether to embrace or exclude Nick Fuentes, a Holocaust denier and obvious Nazi celebrating Nazism.

Vance’s position: diversity to the max. No exclusions. Unity as disunity.

When a Telegram chat surfaced showing Republican elected officials invoking Hitler and using racist slurs, Vance said it was welcome. The same man who earlier said liberal college group chats needed to be cleansed and regulated, suddenly normalized hate speech as acceptable like “anything said in a college group chat.”

Rep. Don Bacon, a Republican from Nebraska, was direct about Vance failing to call out the Nazism of the GOP:

I’ll never vote for someone who is ambiguous in their stance against antisemitism.

Axios reported none of this.

They were too busy with access to a “five-pronged plan” of antisemitism to transcribe eagerly.

Vance’s Hitler Thing

Vance texted his 2016 Yale roommate Josh McLaurin:

I go back and forth between thinking Trump is a cynical asshole like Nixon who wouldn’t be that bad (and might even prove useful) or that he’s America’s Hitler.

Read that again.

Vance did not present good versus bad. Nixon-useful or America’s Hitler? Vance is saying both were on the table. Both were outcomes he could work with, and arguably he was hoping for Hitler.

The standard narrative is that Vance “evolved” or sold out for power. But the real pattern is actually easy to see:

2016: Floats “America’s Hitler” as acceptable.

2025: Won’t condemn people who actually invoke Hitler, and uses “All of you — each and every one” to explicitly make room for Nazis running America. Or as Fuentes put it recently, 40% of the White House already are Nazis.

Vance didn’t abandon a position to land on antisemitism as his voice. He found his voice could be louder among his people.

Coin-operated Vance

The transformation came with a price tag. Peter Thiel, the infamous tech billionaire who preaches ACTS 17 flavors of Nazism and believes democracy and freedom are incompatible, spent $15 million on Vance’s 2022 Senate race.

That’s the largest single-donor contribution to a Senate candidate ever recorded. Thiel’s $15 million wasn’t really campaign funding. It was an anti-democratic installation of an ideological product in government as part of a documented territorial sovereignty project (Nazi Lebensraum) that Thiel has relentlessly pursued through charter cities, defense contracts, and now the Vice Presidency.

Before the Vance installation came the trials: Thiel hired Vance at Mithril Capital in 2016. Then came the venture fund: Thiel backed Vance’s firm Narya Capital with roughly $100 million. Then came the introduction: Thiel personally brought Vance to Mar-a-Lago in February 2021 to connect with the man Vance had praised as America’s Hitler.

By then, Vance deleted what were being discussed as a pattern of divisive and critical tweets. The product was being recast and made ready for market.

The “evolution” wasn’t a change of heart. It was simply a Thiel project to refine the Nazism into a coin-operated breach of American standards in politics. David Duke used to be unelectable, as his campaign manager proved in 1996 with an “America First” platform.

Ralph Forbes campaigning in preacher garb for the American Nazi Party, before becoming the official America First candidate for President in 1996

Axios Complicit in the Antisemitism Campaign

Susie Wiles, Trump’s own chief of staff, acknowledged to Vanity Fair that Vance’s pro-Trump conversion appeared “politically expedient.”

Trump’s chief of staff said that. On the record.

Axios had access to the same information. They chose to publish this instead:

Vance aides say he’s focused on next November’s midterms, not thinking about 2028.

This is journalism failing to journal. Axios believes it needs “people familiar with his thinking” to return their calls. Axios believes real coverage ends the relationship. So they print a one-sided press release, format the “five-pronged plan,” and move on like they did something more than repeat lies.

The actual story was right in front of them. The Vice President of the United States, at a major conservative gathering, refused to draw any line against antisemitism in his coalition. The Vice President literally just said his version of unity is hate, is white supremacy, is where the “all” and “everyone” means a very particular form of unification.

He did this publicly, on stage, the same weekend Axios was taking notes from his allies about his “unity” message.

They had the story. They chose access to the antisemitism.

Real Unity

Vance’s “unity” isn’t despite the antisemitism. The antisemitism is the unity. It’s what holds the Vance coalition together with the explicit promise that there will be no exclusions to stop hate, no tests for safety. Holocaust deniers are now explicitly welcome. Hitler-invokers are explicitly welcome. January 6 rioters? All of them invited, each and every one, to attack diversity.

That’s the 2028 campaign. Axios just repeated it for you without questioning it.

They printed antisemitism of the Vance campaign for 2028 as his “voice of unity”.

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