I just ran through a set of security documentation by some large cloud service providers and an old marketing campaign came to mind, as documented by the New York Times:

Note the “T-Zone”.

“T for Taste…T for Throat…”. They forgot T for Threat to your life.

Very soon I expect we will be able to help customers describe and measure some concrete risk differences among cloud providers, as I described in my presentation on logging last month at BayThreat.