Remember that one time in America an electric car inventor got pushed out of his own company by a wealthy charlatan, who went on to lying to investors all the way to bankruptcy?
Like so many others, he thought electric vehicles (EVs) were the obvious answer to pollution and expensive fossil fuels. In 1992, McGreen founded ZAP (Zero Air Pollution) Power Systems. But he needed more capital. […] Starr argued that ZAP could cut costs by outsourcing production to Asia. McGreen was committed to quality. Starr, however, had masterminded adding three directors to ZAP’s board. Late in 1999, Starr, his wife and his three new board members voted Jim McGreen out as president and CEO, putting Gary Starr in charge.
…Starr axed 80 of ZAP’s 100 California workers and outsourced to Taiwan. Almost immediately, cheap Asian copies– selling for a quarter of the “real thing”– flooded the market. With annual revenue falling below $5m, ZAP filed for Chapter 11 with a suspended Nasdaq share price of 21 cents.
Somehow, Starr emerged from Chapter 11 as board chairman. He brought in used-car dealer Steve Schneider. Between them, they gained controlling interest of Zap. Issuing stock as payment, ZAP went on a buying spree and learned the power of the press release to impress new investors.
[…] ZAP claims 644 hp, 0- 60 in 4.8 seconds and 155 mph, performance comparable to a Porsche Cayenne Turbo. Even less believably, ZAP claims a 350 mile range and a ten-minute recharge.
“This is vaporware,” responds auto industry analyst Aaron Bragman, of Global Insight. “The claims they’ve made just don’t jive with the current state of technology.”
That report is from April, 2008. Sounds so very familiar, but can’t quite put my finger on it.