Category Archives: Food

Marketing in America

The BBC has posted an entertaining look at marketing in America called The United States of Advertising:

America is, I think, the only country in the world which permits advertising of drugs which are available only through your doctor.

The insidious message is simple; if your doctor is not offering you this drug, maybe you should be asking for it.

Americans do accept advertising in areas where it does not tend to appear elsewhere.

The really good part comes at the start, when the author tries to explain beef jerky:

…an American food whose classiness you can judge from the fact that it is mainly found in petrol stations.

You could make it yourself at home by cutting a tough, thin steak into tiny strips and leaving them on a sunny window ledge to dry when you went away for your summer holiday.

Little does he realize that good beef jerky is hard to find, but it does exist, just like real food in America.

The point of the article seems to be that watching for legal disclaimers/compliance in marketing is practically a form of entertainment of its own.

Gold Fish Crackers Stolen from Switzerland

1958 Can of Goldfischli
Every so often I hear complaints about people who copy things and improve them instead of “inventing” them. It just came up again in a discussion on Bruce Schneier’s blog.

Did you hear the one about the Gold Fish cracker invented in 1958 by Oscar Kambly at his family business?

America gets its first taste of Goldfish crackers in 1962. Margaret Rudkin discovers the snack cracker on a trip to Switzerland and returns with the recipe.

The Kambly site says the idea originally was a gift for Oscar’s wife.

Who would have thought that the Gold Fish cracker is actually a Swiss invention? And I wonder why Rudkin re-branded as OEM instead of being a distributor.

Maybe the Swiss stole the idea from the French, and maybe they stole it from… will the real inventor please swim forward?

One has to wonder what would happen if the town of Cheddar had a penny for every ounce of cheese sold in America under their stolen name…

Yachts versus California education

The governor of California is getting heat after he declared he wanted to cut millions from the state education budget.

He has recommended a $4.8 billion cut for K-14 education, on top of a $400 million reduction for education in the current year. The net effect is about $750 less per student than K-12 education would normally receive or about $18,750 per classroom.

He is laying off teachers (while other states hire them away), increasing their workloads and closing libraries. In the meantime, he has not acted to close tax loopholes that allow for exotic luxury goods. Good governance? Here’s an ad that tries to put the situation in perspective:

Just one bottle of champagne to celebrate? That seems unusually stingy to me. An accountant at a boat show explained the loopholes and why they matter:

“I would imagine that most of the people with boats over 50 or 60 feet are probably working some kind of tax dodge,” agreed Jimmy James, a semiretired certified public accountant from Kingston who has advised many boat owners. “People with enough money to buy those boats got there by having tax dodges.” […] IRS officials said they don’t keep track of how much money the government could collect if these deductions were eliminated. Conservatively, the annual total could approach $1 billion.

That is a lot of education.

The real biofuel story: grass and algae good, corn bad

Big props to the person who pointed me to the How Green Are Biofuels? Comparison Chart

The chart was created jointly by faculty members from University of Washington and The Nature Conservancy and published in the Seattle P-I (see the article Bio-debatable: Food vs. fuel).

Most interesting is not just how horrible the rating of corn-based solutions, but also the fact that wood residue is listed whereas oil waste is not. I have a really hard time understanding why waste oil (e.g. cooking oil from all the restaurants) is never factored into these discussions, especially since a vast majority of biodiesel production systems in place today use exactly that source.

Anyway, here’s the full chart in all it’s beauty.

biofuels-compare.gif

I am starting to dislike corn more and more every day. How in the world did America get so dominated by the corn industry? There must be a book on this somewhere.

Coke in every other country in the world has sugar, but not in America…here we have to imbibe the disgusting corn syrup. So perhaps fuel will go the same way? While the rest of the world will develop sensible and safe ingredients for power (engines and bodies), the US corn industry will continue to monopolize and distort the discussion at home.

Real biofuel sources are not a trade-off with food. End of story.