Category Archives: Food

Honda fuel cell…yawn

I know, I should be excited about fuel cells. The Governor of California says it is important, but I honestly do not see them playing any significant role for many decades to come. The AP has posted a story that includes the bad news with the good:

The biggest obstacles standing in the way of wider adoption of fuel cell vehicles are cost and the dearth of hydrogen fuel stations. For the Clarity’s release in California, Honda said it received 50,000 applications through its website but could only consider those living near stations in Torrance, Santa Monica and Irvine.

Initially, however, the Clarity will go only to a chosen few starting July and then launch in Japan this fall.

California Gov. Arnold Schwarzenegger has called for a statewide network of hydrogen stations, but progress has been slow.

No kidding. He might as well have called for statewide adoption of unicorns. Where are these expensive hydrogen stations going to come from? Big oil? Energy companies? Ha.

The state has also recently relaxed a mandate for the number of zero-emission cars it aims to have on roads. By 2014, automakers must now sell 7,500 electric and hydrogen fuel cell vehicles, a reduction of 70 percent.

Talk is cheap, obviously. Why reduce the pressure for demand? Hydrogen is a pipe dream since it requires a massive investment in infrastructure technology that does not even exist yet. Diesel, on the other hand, could achieve similar results with technology that is present today and does not require a change of heart for the oligopoly of big energy companies. Perhaps I should say oil-gopoly?

The US energy department paints a pessimistic picture for hydrogen fueling stations:

If hydrogen were priced to provide cost parity with conventional vehicles, most hydrogen infrastructure stakeholders could turn a profit in the long run, but break-even would not be achieved for many years.

Unconventional approaches are needed to improve capacity factors and reduce the capital cost of the hydrogen infrastructure, especially in the early years of infrastructure development.

Here is a real shocker, for example:

Utilizing existing excess hydrogen capacity can result in significant capital investment reductions in the early years. These cost reductions need to be examined on a regional basis, for example, in the Midwest, 50 percent of the population is within 100 miles of an existing hydrogen plant.

If you want the fuel, you will have to live in low-value industrial regions like those favored by giant chemical plants (e.g. ammonia). Sound like a good trade-off to you? Do you want to live next to an oil refinery to get petroleum into your car? No, of course not. Again, diesel needs only natural sources of oil such as plants, animals and minerals nearby. Imagine living near a forest, or restaurants, or a coast-line with algae, or even a desert with algae for that matter. I see the hydrogen generation/transportation problems many decades away from being solved, or presenting a suitable model.

Marketing in America

The BBC has posted an entertaining look at marketing in America called The United States of Advertising:

America is, I think, the only country in the world which permits advertising of drugs which are available only through your doctor.

The insidious message is simple; if your doctor is not offering you this drug, maybe you should be asking for it.

Americans do accept advertising in areas where it does not tend to appear elsewhere.

The really good part comes at the start, when the author tries to explain beef jerky:

…an American food whose classiness you can judge from the fact that it is mainly found in petrol stations.

You could make it yourself at home by cutting a tough, thin steak into tiny strips and leaving them on a sunny window ledge to dry when you went away for your summer holiday.

Little does he realize that good beef jerky is hard to find, but it does exist, just like real food in America.

The point of the article seems to be that watching for legal disclaimers/compliance in marketing is practically a form of entertainment of its own.

Gold Fish Crackers Stolen from Switzerland

1958 Can of Goldfischli
Every so often I hear complaints about people who copy things and improve them instead of “inventing” them. It just came up again in a discussion on Bruce Schneier’s blog.

Did you hear the one about the Gold Fish cracker invented in 1958 by Oscar Kambly at his family business?

America gets its first taste of Goldfish crackers in 1962. Margaret Rudkin discovers the snack cracker on a trip to Switzerland and returns with the recipe.

The Kambly site says the idea originally was a gift for Oscar’s wife.

Who would have thought that the Gold Fish cracker is actually a Swiss invention? And I wonder why Rudkin re-branded as OEM instead of being a distributor.

Maybe the Swiss stole the idea from the French, and maybe they stole it from… will the real inventor please swim forward?

One has to wonder what would happen if the town of Cheddar had a penny for every ounce of cheese sold in America under their stolen name…

Yachts versus California education

The governor of California is getting heat after he declared he wanted to cut millions from the state education budget.

He has recommended a $4.8 billion cut for K-14 education, on top of a $400 million reduction for education in the current year. The net effect is about $750 less per student than K-12 education would normally receive or about $18,750 per classroom.

He is laying off teachers (while other states hire them away), increasing their workloads and closing libraries. In the meantime, he has not acted to close tax loopholes that allow for exotic luxury goods. Good governance? Here’s an ad that tries to put the situation in perspective:

Just one bottle of champagne to celebrate? That seems unusually stingy to me. An accountant at a boat show explained the loopholes and why they matter:

“I would imagine that most of the people with boats over 50 or 60 feet are probably working some kind of tax dodge,” agreed Jimmy James, a semiretired certified public accountant from Kingston who has advised many boat owners. “People with enough money to buy those boats got there by having tax dodges.” […] IRS officials said they don’t keep track of how much money the government could collect if these deductions were eliminated. Conservatively, the annual total could approach $1 billion.

That is a lot of education.