Facebook Messages Adoption Problem

A day after launch the BBC quoted the engineering manager in charge of the messages product. He was not optimistic:

I think we will have a little bit of an adoption problem…We’ve noticed that even for us, it takes a week or two before you really grab on and get this system.

What really happens in the cloud of data? How private and protected (confidential) is your data and how well is it protected from manual processes that could corrupt it (affect the integrity)?

Every time we turn on a new set of users we have to move their data from the old system to the new system – so one by one we have to run that process. Right now we are moving the first set of users over.

That does not sound well designed. He says it was really started as a way to copy the iPhone SMS interface to their site:

We were also frustrated about how SMS works. And we were fascinated by how the iPhone works. How those things funnel into Facebook. We wanted to do the same things for people without iPhones as well. We really wanted to pull those communication channels together and the rest kind of fell into place

That certainly explains why there are no subject lines. They, of course, are calling it the next generation and a big change, etc. but I have yet to see any discussion of the security features in the system. Subject lines do more than just add overhead. They create segmentation. Where do users need segmentation most to protect their information? In the cloud, on Facebook, and in communication.

What do I mean by segmentation? Remember when you could tell that a message was spam because of the subject? It provides an additional data point that separates the wheat from the chaff, the Alices from the other Alices. The cost of SMS makes spamming on it prohibitive (or so I’ve been told endlessly by the carriers). What is proposed for the control framework on Facebook Messages, given they have adopted the iPhone SMS user interface (which, to be fair, was an adaptation of the Google Mail user interface) but removed the controls that are inherent to SMS and email?

Fear and the Control of Danger

Today the President of the US will award the Medal of Honor to Staff Sgt. Salvatore Giunta. The Stars and Stripes has a book excerpt that describes the details of his heroism.

He saved a Platoon from certain death by reacting so quickly under heavy fire he was able counterattack. Despite facing an L-shaped flood of bullets and rockets Giunta took only a few seconds to gauge the situation and then lead a response, which rescued a captive soldier, as detailed on the Army site.

Intelligence and training are credited for these actions; bravery is cited as well, but the book seems to suggest bravery is really in the eye of the beholder:

One of the most puzzling things about fear is that it is only loosely related to the level of danger. During World War II, several airborne units that experienced some of the fiercest fighting of the war also reported some of the lowest psychiatric casualty rates in the U.S. military. Combat units typically suffer one psychiatric casualty for every physical one, and during Israel’s Yom Kippur War of 1973, frontline casualty rates were roughly consistent with that ratio. But Israeli logistics units, which were subject to far less danger, suffered three psychiatric cases for every physical one. And even frontline troops showed enormous variation in their rate of psychological breakdown. Because many Israeli officers literally led from the front, they were four times more likely to be killed or wounded than their men were — and yet they suffered one-fifth the rate of psychological collapse. The primary factor determining breakdown in combat does not appear to be the objective level of danger so much as the feeling — even the illusion — of control. Highly trained men in extraordinarily dangerous circumstances are less likely to break down than untrained men in little danger.

Why do we ignore the danger of driving at 65 mph even though only a few generations ago it was considered suicide? We build a feeling of normalcy, otherwise known as control, through training. The training affects our perception of risks, which makes danger a relative condition.

It is dangerous to drive down a twisty, steep hill, but training builds up a sense of control from practice that changes our perception as well as ability. While in control, intelligence can have room to make decisions. The danger may actually increase yet we may also operate with less fear and thus with more reason.

With this in mind, what really stands out for me in this story is a split-second when Giunta was shot and his mind immediately factored ballistic geometry.

Giunta gets hit in his front plate and in his assault pack and he barely notices except that the rounds came from a strange direction. Sheets of tracers are coming from his left, but the rounds that hit him seemed to come from dead ahead. He’s down in a small washout along the trail where the lip of packed earth should have protected him, but it didn’t. “That’s when I kind of noticed something was wrong,” Giunta said. “The rounds came right down the draw and there are three people — all friends — in the same vicinity. It happened so fast, you don’t think too hard about it, but it’s something to keep in mind.”

That fraction of a second — in control of the situation (thanks in part to a technical control called a front plate) — was apparently the instant when he grasped the situation enough to react; he launched forward with a response that saved the Platoon and rejoined him with the men ahead, saving them from capture.

Updated to add: Several people have asked me about the name Giunta. I do not think this story is about differences or heritage. The book excerpt emphasizes that his Platoon worked together best as a unit; individuals were not far from others in purpose, like close friends or a well-oiled machine. That being said, there is a region in Sicily called Giunta. Given his first name is Salvatore, that would be my best guess. His heritage, like his personality, may add flavor to the story but it should not detract from the message that training generated a unity that overcame great adversity.

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Colbert Report Full Episodes 2010 Election March to Keep Fear Alive

The Man with the Hoe

A poem from 1899 by Edwin Markham in San Francisco, which was said at the time to represent “the battle-cry of the next thousand years“. Only a hundred years later, however, the title already has taken on a completely different meaning:

Bowed by the weight of centuries he leans
Upon his hoe and gazes on the ground,
The emptiness of ages in his face,
And on his back, the burden of the world.
Who made him dead to rapture and despair,
A thing that grieves not and that never hopes,
Stolid and stunned, a brother to the ox?
Who loosened and let down this brutal jaw?
Whose was the hand that slanted back this brow?
Whose breath blew out the light within this brain?

Is this the Thing the Lord God made and gave
To have dominion over sea and land;
To trace the stars and search the heavens for power;
To feel the passion of Eternity?
Is this the dream He dreamed who shaped the suns
And marked their ways upon the ancient deep?
Down all the caverns of Hell to their last gulf
There is no shape more terrible than this–
More tongued with cries against the world’s blind greed–
More filled with signs and portents for the soul–
More packed with danger to the universe.

What gulfs between him and the seraphim!
Slave of the wheel of labor, what to him
Are Plato and the swing of the Pleiades?
What the long reaches of the peaks of song,
The rift of dawn, the reddening of the rose?
Through this dread shape the suffering ages look;
Time’s tragedy is in that aching stoop;
Through this dread shape humanity betrayed,
Plundered, profaned and disinherited,
Cries protest to the Powers that made the world,
A protest that is also prophecy.

O masters, lords and rulers in all lands,
Is this the handiwork you give to God,
This monstrous thing distorted and soul-quenched?
How will you ever straighten up this shape;
Touch it again with immortality;
Give back the upward looking and the light;
Rebuild in it the music and the dream;
Make right the immemorial infamies,
Perfidious wrongs, immedicable woes?

O masters, lords and rulers in all lands,
How will the future reckon with this Man?
How answer his brute question in that hour
When whirlwinds of rebellion shake all shores?
How will it be with kingdoms and with kings–
With those who shaped him to the thing he is–
When this dumb Terror shall rise to judge the world,
After the silence of the centuries?

Two New Squid Species Found

The 2009 Seamounts cruise blog says they have discovered another two new species of squid. Amazing what still can be found in the wild:

More than 70 species of squid have been identified from the seamounts [six week] cruise samples thus far. Incredibly, this represents in excess of 20% of the global squid biodiversity!

The IUCN (International Union for Conservation of Nature) press release gives more detail on how squid are differentiated:

“For ten days now 21 scientists armed with microscopes have been working through intimidating rows of jars containing fishes, squids, zooplankton and other interesting creatures,” says Alex Rogers, Principal Scientist and Marine Biologist at the Zoological Society of London. “Many specimens look similar to each other and we have to use elaborate morphological features such as muscle orientation and gut length to differentiate between them.”