In a nod to behavioral economics the Mozilla Foundation has announced it’s offering funds to anyone working to combat ongoing “surveillance capitalism”:

Special consideration will be given to creators who promote a vibrant commons; increase users’ autonomy, privacy, and control over their own data; promote diversity and inclusion on the internet; and increase access to the full capacity of the internet, both for content consumption and content creation, and for communities and individuals that have historically been marginalized, disadvantaged, or without access

It will be interesting to see whether such a large nudge can reverse the information “targeting” models that thirsty Facebook and Google executives notoriously have banked upon.