Dominos Bailout

Someone figured out that Dominos Pizza had a coupon for free food. I say figured it out because it was enabled on their website, but it was not publicized…until this past Monday, when stories like this one appeared on The Cheapskate – CNET News:

Domino’s is offering a free medium one-topping pizza.

The catch, if you can call it that, is that you’ll have to hop in the car; it’s carry-out only. Here’s how to get the deal:

1. Head to the Domino’s Pizza site.
2. Click Order, then type in your address to find stores near you.
3. Choose the store you want, then create your order for a medium one-topping pizza.
4. Use coupon code BAILOUT. Presto: free, free, free!

It seems the promotion worked. Dominos gave away a lot of pizza, true, but they are now a top story. Something tells me the cost of those pizzas was nominal compared to the airtime they are getting right now.

It is possible someone is scratching their head and wondering why or how a hidden coupon was disclosed, but as far as breaches go this is a fairly harmless one. I mean what percentage of people also bought drinks when they picked up their free pizza, for example, since it was carry-out only…

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