Ritter Sport announced it had two reasons for staying in Russia. Jobs and children.
Jobs first.
The CEO in 2024 said leaving Russia would cancel two hundred posts at their Waldenbuch location, and a family firm stands by its workers. Then in April 2026 the company ousted him and cut nearly two hundred posts anyway, its first layoffs in over a hundred and ten years. Their reason wasn’t Russia. They blamed the price of cocoa. The Russian sales continue, their second-largest market held flat by the company’s own account. The jobs it was meant to protect are gone, while it remains.
Then children. Ritter Sport said this:
Russian children also like chocolate.
An appeal to our emotion. Meanwhile their Russian website appeals to the opposite customer. A limited collection and a new biscuit and coffee bar. Scarcity marketing of coffee. Children who merely like chocolate require no limited edition, and no coffee.
Russian soldiers do.



The remark also dates to 2024, after the March 2023 International Criminal Court arrest warrants issued for Vladimir Putin and his children’s commissioner over the unlawful deportation of Ukrainian children to Russia. For a year the standing legal question had been how some Russian children came to be Russian. Ritter Sport was practically saying Russia can abduct with chocolate.
It’s a family company, claiming to be mindful of the next generation. Theirs and Russia, in the main.

That cup of coffee says a lot.
Perhaps it’s a good reminder Ritter Sport is from 1932. The Münchener Post newspaper had exposed the Nazis since the early 1920s, and in December 1931 it exposed the idea of a Final Solution (genocide) to the Jewish question. The Ritter family then introduced the “Muntermacher” (stimulant) of chocolate shaped to fit in the “Sport” pocket.
